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CRMGuru.com, the world's largest CRM community, and GreaterChinaCRM, the first ever organization to focus on CRM knowledge in Greater China, are planning a series of four one-day CRM executive seminars in March 2003. Approximately 400 Chinese business executives are expected to attend this seminar series, planned for Beijing, Shanghai, Shenzhen, and Hong Kong.
Enterprises are now conscious that the retention of existing customers is far more important and economical than acquiring new ones. However, even if you have already got a well fertilized ground and the best seeds, you still need to cultivate for a harvest. Therefore, numerous enterprises have started to implement Customer Relationship Management in order to retain and to maximize the customer lifetime value. But it is shocking to see that the failure rate is over 70%. So what can enterprises do, and how can they do it rightly and successfully? If you come, listen, and talk to with our CRM experts you will know the answer!

  
 
Reasons for Attending This Forum:
 		Who Should Attend:
·
A valuable opportunity to meet-up with the world's CRM elite and to share their global perspective;
· A great chance to network with senior decision makers in various fields from different provinces and even different countries;
· Excellent chance to network and hear the success secrets from the best CRM practice award winners.
 
·
·		 CEOs and Presidents
Sales and Marketing Managers
· Customer Relationship and Customer Service Managers
·
Communications, Human Resources and Finance Managers
· Top Managagement who want to understand, introduce and implement CRM to meet their business objectives
 
The CRM Experts You Can Meet-up With In The Forum:
Sampson Lee(China)
Founder
GreaterChinaCRM

Bob Thompson (U.S.)
Founder
CRMGuru.com
Jay Curry(Netherlands)
Chairman
Customer Marketing Institute

James Zhao(China)
Vice-Chairman
The Committee of Call Center Occupation
Ministry of Information Industry
Dr. David Yuan(China)
Business Process Consulting
China Hewlett-Packard
Jeffrey Wang(China)
IT Specialist
Headquarter
The Industrial &Commercial Bank of China
Tien Tzuo(U.S.)
Vice President of Product Management Salesforce.com
Alex Wong(China)
Chairman & CEO
800 TeleServices Holding Ltd
Kanet Chan(China)
Informatics Director
Shanghai Roche Parmaceuticals Ltd
Ron Ho(Australia)
Chief of GreaterChinaCRM RI
GreaterChinaCRM
 
Themes Of Different Cities:
Beijing (March 19): Telecommunication / IT / Manufacturing / Internet.
Shanghai (March 21): Banking / Finance / Insurance.
Shenzhen (March 24): Pharmaceuticals / Real Estate / Transportation / Hotel.
Hong Kong (March 26): FMCG / Communications / Publishing / Retailing / Servicing.
 
Click here to view the reports on site
(http://www.greaterchinacrm.org/eng/content_details.jsp?contentid=852&subjectid=1)
 
"Best CRM Practice In China"Top 10 Enterprises
Best Local Enterprises
Legend Haier Southern Airline Sina.com Pin’An Insurance
Best Foreign Enterprises
Dell Roche Pharmaceuticals Shanghai GM Motorola HP
 
Click here to view the reports on site
(http://www.greaterchinacrm.org/eng/content_details.jsp?contentid=849&subjectid=1)
 
The next round of "Best CRM Practice in China" has been starting!
(http://www.greaterchinacrm.org/eng/content_details.jsp?contentid=862&subjectid=1)
 
The Forum Will Cover The Topics:
  • Implementing CRM without software (in China) - Sampson Lee

  • Understanding your customers - Jay Curry

  • Success. Not Software: Immediate ROI with CRM as a Web Service - Tien Tzuo

  • Adapting CRM & IT applications to China enterprises - Wang Guangyu

  • Standardization of the management of the Chinese CRM Call Center & the future development of the third party service market - James Zhao

  • Collaborative relationships: The future is now - Bob Thompson

  • Planning for the CRM transformation in Chinese enterprises - David Yuan

  • The CRM journey of Sina.com - Zhong Yan

  • Adapting CRM to enhance the competitiveness of the banking & finance industries -Wang Guangyu

  • CRM - Satisfied Customers, Improved Profitability - Alex Wong

  • The CRM journey of Shanghai Roche Pharmaceuticals - Kanet Chan

  • Panel Discussion: “Keys to CRM Success” - Bob Thompson

In the Forum, you can also hear different voices and ask questions to “Keys to CRM success” and find the answer for your own enterprise.
 
 
Organizers
- Organizers -
 
- Sponsors -
- Special Co-organizers -
 
- Co-organizers -
  
Shanghai Information Center
 
- Media Supporters -
 

General Information :

  • Date: Beijing – March 19, 2003
             Shanghai – March 21, 2003
             Shenzhen – March 24, 2003
             Hong Kong – March 26, 2003

  • Time: 9:00 a.m. – 5:30 p.m

  • Language : Simultaneous interpretation will be offered in Beijing, Shanghai and Shenzhen Forum; while Hong Kong forum will be conducted in English.

  • Venue address:Beijing – Beijing Hilton Hotel
                             Shanghai – Shanghai Hilton Hotel
                             Shenzhen – Shenzhen Shangri-La Hotel
                             Hong Kong – Hong Kong Convention & Exhibition Center

  • Special Offers to our members:
    1. Special price @ USD250 will be offered to members of GreaterChinaCRM.org or CRMGuru.com, Free Registration: GreaterChinaCRM.org or CRMGuru.com;

    2. Group registration for 3 or more delegates from the same organization will be charged @ USD200 and have a 30-min on-site free personal consultation by Jay Curry or Bob Thompson ( Limited Sessions! );

    3. A dinner with a guru for a group registration for 6 or more delegates from the same organization will also be offered.

  • Remarks: Payment shall be made within 7 days after we confirm your registration to guarantee your place. All fees are non-refundable. However, substitution of delegate from the same organization will be welcomed at no extra charge.