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In 2003
we saw CRM penetrate Chinese enterprises in three stages.
Companies went from ignoring it to a gradual understanding
to urgently trying to implement CRM. The importance
of CRM can be seen by the fact that it is an area that
top management is starting to take interest in.
Companies are getting more cautious and sensible
about their CRM projects. Starting with ROI evaluation,
companies are looking at how they can collaborate
with relevant parties for better ROI realization.
Questions being asked will be related to "loyalty
program", "Direct Marketing in China",
"customer service market in China", and
other interesting topics.
On another note, we are glad to see that more Enterprises
participated in the Best CRM Practice in China 2003
awards. The winners from all 17-industry categories
will be sharing their own success stories at the Forum.
We look forward to having a great time at the summit
from Mar 30-31, 2004 at the Shanghai International
Convention Center. Hope to see you there!
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Hi-tech Community |
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Why
You should attend this Forum:
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A valuable opportunity
to meet up with the CRM elite from Europe, America,
Asian |
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Pacific region, and China and to share their perspectives |
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Meet and network with senior decision makers
from various industries |
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Meet and learn from the Best CRM Practice award
winners |
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Top management (CEOs, Presidents, Partners, Directors
etc.) |
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Sales and Marketing Managers |
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Customer Relationship Management,
Customer Service, and Call center Managers |
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ED and e-Business Managers |
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Decision-makers who want to understand, introduce
and implement CRM to meet their |
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CRM experts, third-party consultants
and CRM vendors |
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| The
CRM Experts You Can Meet At the Forum: |
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Paul
Greenberg (U.S.)
The 56 Group President
Author "CRM at the Speed of Light" |
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Jay
Curry(Holland)
Chairman
Customer Marketing Institute
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Bob
Thompson（U.S.）
Founder
CRMGuru.com |
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Sampson
Lee（China）
Founder
GreaterChinaCRM |
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Dr.David
Yuan (China)
CRM Director
Accenture Consulting |
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Junkyo
Fujieda（Japan）President
CRM Association Japan |
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Tien
Tzuo (U.S.)
Chief Marketing Officer Salesforce.com |
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Alex
Wong（China）
Chairman & CEO
800Teleservices |
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Carlos
Chou (U.S.)
President, Asia Pacific Sales
Siebel Systems, Inc. |
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James
Zhao（China）
Vice-Chairman
The Committee of Call Center Occupation,
MII |
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Simon
Kriss （Australia）
Managing Director
Sagatori |
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Henry
Winter （U.S.）
CEO
Groove Street |
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Gabrielle
Chou（China）CEO
ChinaLOOP |
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Kanet
Chan（China）
Informatics Director
Shanghai Roche Pharmaceuticals Ltd |
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Rafael
Rodriguez
（Colombia）
Founder
Focused Management Colombia |
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David
Wang（China）
General Manager
HP Services |
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Mei
Lin Fung（U.S.）
CEO
MLF Associates Inc |
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Catherine
Lu（China）
Marketing Director of China Region
FedEx Express |
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| The
Special Meetings: |
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| At The Keynote Speech on March
30th |
| Sampson Lee, the President
of GCCRM will review findings based on the
case |
| studies from the Best Practice
2003 winners; Jay Curry, the founder of CRM
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| Methodology will discuss with
you on "CRM Enabling Concepts" with
his fantastic |
| Holland jokes ............................................Click
here to know more |
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| At The
Award Presentation Ceremony on March 30th |
| The great chance to listen to the words
from the winners from the 17 industries |
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here to know more |
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| At The
Guru Session on March 31st |
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| The CEO of CRM Association Japan would like to
share with you the CRM story in the current Japan;
Can you believe the first loyalty program of Shanghai
transportation card is done by a young American?
Let's see how he will speak to you; Mr. James Zhao
has the right position to review the customer service
market in China........................... |
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here to know more |
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| At The Case
Study Session on March 31st |
| It can't be better for an enterprise manager to
listen to the real stories from his |
| counterparts in the similar industry and business
environment. Maybe you will |
| be interested in the stories from FedEx China,
Bertelsmann China, Pin'An |
| Insurance, etc. ..................................................Click
here to know more |
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| General
information: |
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| Price
for Single Participants: |
| 500USD/day,
1000USD in all for 2 days |
3 or more participants per
company get a 10% discount, 6 or more per company
qualify for a free on-site personal consultation
and a dinner with one of the CRM gurus (This is
besides the 10% discount). Limited Availability!
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| The fee covers the cost for all
meeting and meals (including a cocktail on Mar 30).
Accommodation is not included however participants
can enjoy special rates from Oriental Riverside
Hotel Shanghai |
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Forum Dates:
March 30-31, 2004
Daily Sessions: 8:30-17:00
Award presentation for Best CRM Practice in China
2003: March 30, 2004 17:30-18:45
Venue: SHANGHAI INTERNATIONAL
CONVENTION CENTER NO.2727 Riverside Avenue Pudong,
Shanghai, Postal code: 200120
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