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GCCRM strives to help companies create effective customer experience. Since 2001, GCCRM develops customer value and customer experience management methodologies and tools, including the Branded CEM Method and the experience-centric X-VOC research.
We have a bilingual website www.gccrm.com serving 100,000 business professionals globally, an annual Customer Management Forum, an annual Customer Management Awards program, and a Customer Management Professional Club, providing platforms for knowledge transfer, business networking and career enhancement. |
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| Branded CEM (Customer Experience Management) |
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Branded CEM (Customer Experience Management) Method enables you to assess, design and deliver effective and differentiated customer experience. It leads you through four major building blocks: how customers FEEL (X-VOC), REMEMBER (X-MOT), COMPARE (Intra-X Anchoring) and CHOOSE (Effective-X) to derive your own branded CEM. |
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| The CMBodyCheck |
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The CMBodyCheck is a customer management evaluation method originated and developed by GCCRM and its global advisors. The method offers thorough measures on four categories: Insight, Strategy, Capabilities and Execution. |
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| The 3C Method |
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The 3C Method is co-developed by GCCRM and CMI (Customer Marketing International, The Netherlands-based). It uses process control techniques to measure, manage and enhance customer performance and customer focus to maximize customer lifetime value. More on 3C. |
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| Customer Management Awards |
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Customer Management Awards aims to enhance the standard of customer management through benchmarking with best practices across different disciplines and industries. Since its first launch in 2002, the Awards program has earned a reputation in the marketplace for providing great insights and sharing opportunities for industry practitioners and management executives. More on Awards. |
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| Customer Management Forum |
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Customer Management Forum is jointly organized by GCCRM and CustomerThink (U.S.). It is an annual event to showcase the collaboration of global and local intelligence-the experience sharing of top-notch gurus' all-over-the-world, and case presentations by award-winning enterprises of the Customer Management Awards. Since 2003, the Forum is held every year by end March in Shanghai. More on Forum. |
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| Customer Management Professional Club (CMPC) |
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Customer Management Professional Club (CMPC) provides a platform and companionship for professionals in the Customer Management areas for experience sharing, gatherings and business networking, thus enriching their industry knowledge, connections and exposure. More on CMPC. |
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| GCCRM.com |
| GCCRM.com is the world's only bilingual (English and Chinese) customer management portal, serving 100,000 members globally. It provides valuable knowledge and insights via exclusive articles contribution from GCCRM Advisors, selected white papers and case studies from leading enterprises. Targeted mailings are sent via e-newsletter to confined segments of customer management executives, from C-level to top and middle management. |
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| GCCRM International Partners |
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| GCCRM International Partners is formed by 15 world-renowned customer management gurus with different domain of expertise from the U.S., Europe, Asia Pacific and Greater China. They co-deliver the CEM Professional Certificate Training Program in the U.S. and Asia Pacific. |
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