Best CRM Practice In China 2004 is annual industry event organized by GreaterChinaCRM, the most reputable and authoritative CRM organization with over 70,000 members all over the world. The key objectives of this Award are to promote the proper development and the successful implementation rate of CRM in China. The Award has been launched for two years, starting 2002 with excellent response and recognition from the market. This is the third year and a new category -- Cross-industry Grand Award has been added on top of the 17 Industry Category Award.

Upholding the values of neutrality, internationalized and professionalism, GreaterChinaCRM has invited both Global and China Advisors to participate on the judging of the Awards at different phases, depending on the nature and levels of the Awards. After 6 months' effort, the final winners of different categories are finally concluded:-