China CRM Forum 2006

Theme: Branded Customer Experience

The 4^th China CRM Forum 2006 is brought to you by the two renowned CRM authorities in the world - GCCRM, an independent CRM evaluation organization with 73,000 members from 100 countries and CRMGuru.com, the no.1 customer management portal serving 300,000 business leaders monthly.

The Forum provides an international platform for world-famous CRM gurus and experts to meet and share with local CRM elites on their CRM stories;award winners of Best CRM Practice 2005 will also present their CRM cases to all forum practitioners - a perfect combination of bringing international experience and local cases in one single event and an excellent channel for you to learn, to interact and to connect with top-notch CRM people.

What Are The Speaking Topics

Branded Customer Experience
Building Brand Equity through Customer Experience
Providing an Outstanding Customer Experience with a Real-Time Contact Center
The Fall of Advertising, The Rise of Experience
Best CRM Practice Case Studies Sharing in different industry

What Is In It For You

6 world-class CRM Experts to speak on the topic in different angles and applications
12 case study sessions to listen and learn from local success and implementations
5 panel group discussions for maximum interaction with industries experts
Over 200 management executives to gather and connect for CRM initiatives

Who should attend

Top Management (CEOs, Presidents, Partners, Directors etc.);
Functional Unit Heads (GMs / Directors / Managers) of Sales and Marketing;
Customer Relationship Management, Customer Service, Call Center Operations;
Corporate Development and Planning
IT and other functional units involving in CRM
Decision-makers who want to understand, introduce and implement CRM to meet their business objectives; CRM experts, third-party consultants and CRM vendors.

How Much Is The Delegate Fee

CRM Evaluation Certificate Program	Mar 28-29, 2006	USD2,000
China CRM Forum	Mar 30-31, 2006	USD1,000
Award Presentation Dinner	Mar 31, 2006	USD500

Listen To What They Said

94% Chose To Come Back In 2006

Powerful presenters and contents.
---Anne Lo, Associate Director, Field Operation-Pizza Hut Delivery, Yum! Restaurants China

Many good CRM concepts and theories, very valuable. It's not easy to see real results of CRM, I wish to see more successful China cases as it helps to prove these concepts are workable.
---Wang Xiaochun, Vice President, China Lenovo Group

Thanks for the organizers to bring in this platform for China enterprises to exchange and sharing. China enterprises need more organized management and cooperation platform. The Forum provides this chance.
---George Dong, National Customer Service Development Manager, DHL-Sinotrans

It is a great opportunity to learn peers and practice as well as CRM strategy and methodology. To enhance new level.
---Molly Tang, CRM Program Manager, Global Operation & Information Technology, China Hewlett-Packard Co., LTD

Great sharing opportunity for upcoming CRM specialists in China.
---Julia Wong, Director, Loyalty Marketing, InterContinental Hotels Group

Very knowledgeable, good speakers.
---Phoebe Lam, Executive Partner, EURO RSCG SHANGHAI

Practical examples; discussions at both strategic and execution level.
---Desmond Tan, Assistant Marketing Manager, The East Asiatic Company Pte LTD