GCCRM eNewsletter

Branded Customer Experience

We all recognize that "brand" is not built by advertising (at least not alone), brand is constituted by the aggregate customer experiences across all touch-points. We always talk about brand, and we start to talk about customer experience a lot. Both are important for us as a marketer, or any executive from service, sales, operations and top management. Here comes the chance to listen to renowned CRM gurus on this topic in China CRM Forum 2006 in Shanghai on March 30-31:

The Fall of Advertising, The Rise of Experience by Jim Sterne

Building Brand Equity through Customer Experience by John Chisholm

Branded Customer Experience by Sampson Lee

How to Manage Customer Experience with Marketing Robots by Marco De Veglia

Providing an Outstanding Customer Experience with a Real-Time Contact Center by Donna Fluss

Plus award-winning cases presented by Fujitsu, Wyeth, CEIBS, Bertelsmann, Domino, Ping An, Fuji Xerox, Shanghai Volkswagen, and industry know-how showcased by Oracle, SAP, 800TeleServices and SmartClub. Secure your seat now or refer to your friend before regisration deadline March 20.

Finally, thanks for your support, our membership just exceeded 80,000 by end Feb 2006! And The Wall Street Journal Asia would like to extend an exceptional subscription offer to our members, click here for details: www.wsj-asia.com/gccrm.

Cheers,

Sampson Lee
President, GCCRM
sampson.lee@gccrm.com

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