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Bringing HOPE to Lives |
For those who have attended The China CRM Forum last week, I hope you have
a great time. As one of the Forum attendants, you are actually taking a
part on our Charity Donation Project to HOPE Worldwide. 5% of the sold
ticket revenue will be donated to this international charity organization
and the funds will be designated to the Children Education Program for the
underprivileged in China. My special thanks to Domino Coding Ltd. and
Bertelsmann DirectGroup as well, as both of them have contributed
generously to the project. No matter you were there or not, I would like
to share with you those memorable moments - see Photo Album.
This issue, we've prepared you case studies for Airlines, Medical, Banking and B2B. Enjoy!
Sampson Lee
President, GCCRM
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Customer Experience Management in the Airline Industry
Building Customer Loyalty |
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I love traveling, always have, always will - when I tell you that one of
the experiences I look forward to most; is that of sitting in an airplane
as it speeds down the runway and lifts into take-off (some people dread
it) but I love it...
full story
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How A Doctor Embrace Changes to Offer Value for Patients
An Interview with Dr. Joel Berman |
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In many industries, introducing CRM has created many more records tracking
the purchase transactions and activities of individual customers.
Successful businesses like Singapore Airlines and Ping An Insurance use
this information...
full story
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CRM Implementation in HSBC
A CRM Case Study |
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The HSBC Group, one of the world's largest banking and financial services
organizations, had its beginnings in Hong Kong more than 130 years ago.
Today, the HSBC Group has some 10,000 offices in 76 countries and
territories...
full story
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GCCRM Evaluation Guide 2006 - User Perspective
Domino Coding Limited |
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Domino is a world-leader in supplying ink jet and laser printing
technologies, aiming at offering total coding and printing solutions. It
is renowned for the quality and reliability of its technology and
unrivalled comprehensive...
full story
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Take The CRMBodyCheckTM Survey
Get the free copies of "Best CRM Practice Awards Case Studies" (7 copies) |
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While a full set of framework is well-developed and in place, we believe
every system or method should have an evolutionary process to make it
perfect and be able to adapt to major market development and changes from
time to time...
full story
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